Bachelor of Business Administration Programme
Degree and Major
Bachelor of Business Administration (B.B.A.)
Educational Philosophy
The B.B.A. Program aims to achieve educational management in line with Outcome-Based Education in both theoretical and practical bases in order to produce graduates with 21st century skills who are able to be entrepreneurs and human resource professionals at the local, national and international levels with business ethics and social responsibility
Programme Learning Outcomes (PLOs)
Apply knowledge
Apply knowledge of business administration in a variety of situations
Resolve management issues
Resolve management issues based on situational, spatial, and cultural factors.
Manage the organisation
Manage the organisation in accordance with principles of ethics and social responsibility
Communicate
Communicate across cultural boundaries and construct diverse networks
Leadership
Possess leadership abilities, emotional control, and the ability to handle pressure in a variety of situations.
Expert in Human Resource Management
Be an expert in human resource management in a variety of contexts.
Entrepreneur
Be an entrepreneur in both non-local and local communities.
Manage a business
Manage a business in accordance with Islamic principles and local and global contexts.
Implement Information Technology
Implement information technology for business administration pursuits
Why study Business Administration (B.B.A.)
We will make you a business leader who understands the future.
Modern curriculum
A modern curriculum meets the needs of the current workforce.
Construct business networks
We can help you build a business network with leading institutions so you can succeed in the business world of tomorrow.
lecturers are experienced
Our lecturers are experienced and skilled in business administration.
Students can gain work experience
Students can gain work experience through on-the-job training and internships during their studies.
What are you studying?
Consequently, the curriculum for Business Administration should be divided into two branches:
Human Resource Management Branch: Students will learn diverse aspects of human resource management in a variety of contexts. They will develop knowledge and skills in international contexts such as planning, recruitment and selection, performance management, compensation management, strategic human resource management, and international human resource management, enabling them to work as professional human resource managers. In addition, they will acquire contextually relevant knowledge and abilities, such as managing human capital in the Southern Border provinces and handling human resources with an Islamic orientation.
Example Course.
- Islamic Labor Relations
- welfare Management and Social Insurance
- Human Resource Planning, Recruitment and Selection
- Compensation Management
- International Human Resource Management
- Labor Law
- Human Resource Information System
- Trainer and Coach
Entrepreneurship Branch:
Students will have the opportunity to become entrepreneurs at both the local and international levels. They will learn business planning, brand management, digital marketing and e-commerce, entrepreneurship, innovation management, and international business management, among other relevant skills and knowledge. In addition, they will gain knowledge and expertise in local contexts, such as managing Halal businesses, marketing Halal food, and managing Hajj and Umrah services.
Example Course.
- Halal Business Management
- Brand Management
- Small and Medium Enterprises
- Marketing Management
- Consumer Behavior
- Digital Marketing and Electronic Commerce
- Business Plan
- Halal Food Marketing Strategy
Career Guidelines for B.B.A.
- Local Entrepreneur
- Border Trade Entrepreneurs
- ASEAN Entrepreneurs
- Finance Officer
- Accounting Officer
- Finance Administration Officer
- Marketing Officer
- General Administration Officer
- Human Resources Officer
- Training and Development Officer
PSU’s educational philosophy Program and Course Specifications
| Credits Throughout the Course : | 144 credits |
|---|---|
| Status : | Revised Bachelor of Business Administration curriculum in 2020 (BE 2563) |
| Curriculum Structure : | Download |
- อัตราค่าธรรมการศึกษา 16,000 บาทต่อภาคการศึกษา
- เรียนระยะเวลา 4 ปี
- ค่าธรรมเนียมการศึกษาตลอดหลักสูตร 128,000 บาท
Program Chair
Asst. Prof. Dr. Phathara-on Wesarat
Email : phathara-on.w@psu.ac.th
Tel : 3099
Facebook page :
หลักสูตรบริหารธุรกิจบัณฑิต คณะมนุษยศาสตร์และสังคมศาสตร์ ม.อ. ปัตตานี
Join us in finding your true identity
from a variety of disciplines that we offer.
Bachelor of Business Administration Programme
if you are someone who likes to analyze data and have creative thinkingม, has negotiation skills and calculation skills, Interested in management, love business and want to have my own business. We are ready to support learning beyond the classroom.
Alumni
